Burlington baseball seeking new identity, reaching out to local fans

On September 29, 2020, the new format for the Appalachian League was announced in partnership with Major League Baseball and USA Baseball.  This new format will provide a first-class experience to some of the best young prospects in the sport of baseball.  Locally, it means that high-level baseball and affordable, family entertainment will remain within each of the ten communities.  As Burlington Baseball looks to usher in this new and exciting era of Baseball in the summer of 2021, the team is officially seeking community input and wants to hear ideas about a new team name. 

On September 29, 2020, the new format for the Appalachian League was announced in partnership with Major League Baseball and USA Baseball.  This new format will provide a first-class experience to some of the best young prospects in the sport of baseball.  Locally, it means that high-level baseball and affordable, family entertainment will remain within each of the ten communities.  As Burlington Baseball looks to usher in this new and exciting era of Baseball in the summer of 2021, the team is officially seeking community input and wants to hear ideas about a new team name. 

Today marks the first official announcement in the team’s quest to build a fresh, exciting and unique identity that embraces the rich history of Burlington, North Carolina and Alamance County.  Burlington Baseball is asking for people to submit team names through the club’s website on what they would like to see their hometown team be called. 

Ryan Keur, team owner stated “this is an unbelievably exciting time for the team, the City and the County as we take the next steps in building an identity that embodies the City of Burlington, Alamance County and the future of Burlington Baseball. Our team is much more than just a baseball team.  It’s an integral part of the fabric of Alamance County that will remain active 365 days a year and provide memories for fans of all ages for years to come.”

Burlington Baseball has been a member of the Appalachian League since 1986.  The team was affiliated with the Cleveland Indians from 1986-2006 and the Kansas City Royals from 2007-2020.  For those 35 seasons, the club’s team name was delegated from the parent club:  The Burlington Indians and Burlington Royals. 

Now, it’s time to hear from you—the local fans, the local partners, the community. Burlington Baseball is gathering suggestions from the public until Friday, November 27, 2020.  To submit your idea for a potential team name, visit https://bit.ly/btownrebrand.  The team has contracted with Studio Simon, one of the top design firms in the country to build the comprehensive brand identity system.